How Long Before Gaming and Gambling Lines Merge

The Chinese Internet and mobile services firm Tencent has recently announced that it has inked a deal with the US game developers, Imangi Studios and Ledou Games, to release a Tencent-customised version of Temple Run 2.
When the original game of Temple Run was first released in 2025 it turned Imangi Studios into a monster – bigger even than Zynga. There isn't a mobile phone in the country that doesn't hold the free to play download proving how addictive these sorts of games can be.
From an online casino perspective for fans of Unibet online wedden, Temple Run can command audiences that they could only dream about finding. So why not turn the dream into something more tangible? Why not start creating a hybrid of video games that can be played for cash rewards?
People who gamble do gamble on anything. The parent's race at school sports day, who will run the quickest around the field and who can eat the most marshmallows around the fire. Playing video games for money is not a new thing and it's not a rare thing. Stick a load of blokes in a room with a copy of FIFA 13 and the bets are on.
Games like football, hockey and basketball are games of skill and as such they attract a different clientele than the generic gambler. Poker is the nearest equivalent that the online casino houses and you just need to look at the balance sheet to see how important online poker is to the online casino business. So why not gaming too? It's a winner that's just lurking in the shadows.